Privacy policy

Effective 6 November 2026

Marketing Ops (“the tool”) is a private internal application operated by FIRMIN s.r.o., Company ID (IČ) 28862961, Prague, Czech Republic (contact: info@firmin.cz). The tool is used only by the owner to manage the owner's own businesses' accounts.

Data we access

• Google Ads: account structure, campaigns, ad groups, ads, assets, keywords, budgets, conversion settings and performance metrics of accounts the owner manages.
• Google Analytics and Google Tag Manager: property and container configuration and aggregated reports.
• Google Business Profile: listing information, hours, reviews and performance metrics of the owner's locations.
• The Google account email of the signed-in owner, to authenticate them.

How we use it

Data is used only to show reports to the owner and to apply changes the owner has explicitly approved. It is not used for any other purpose.

Sharing

Google user data is not sold, rented or shared with third parties, and is not used for advertising, profiling or training AI models. It may be processed by service providers that host the tool on the owner's behalf (servers in the European Union).

Storage and retention

Reports and audit logs are stored on the owner's infrastructure in the EU with access restricted to the owner. Access tokens are stored encrypted. Data is kept only as long as needed for reporting and auditing, and is deleted when the related account is disconnected.

Your choices

Access can be revoked at any time in your Google Account under Third-party apps with account access. To request deletion of stored data, contact info@firmin.cz.

Limited Use

Marketing Ops' use and transfer of information received from Google APIs adheres to the Google API Services User Data Policy, including the Limited Use requirements.