Marketing Ops
Marketing Ops is a private, internal tool. Its owner uses it to report on and manage the advertising, analytics and business listings of the operator's own businesses.
It is not offered to the public and has no customer accounts. Only the owner signs in, with their own Google account.
What it does
- Reads campaign settings and performance from the owner's Google Ads accounts and shows them in weekly reports.
- Prepares proposed changes (budgets, ads, keywords) that the owner reviews and approves before anything is changed.
- Reads Google Analytics and Google Tag Manager configuration and the owner's Google Business Profile listings.
Google user data
The tool accesses Google data only for accounts the owner manages, only to provide the features above. Data is not sold, shared with third parties or used for advertising. Details are in the privacy policy.
Česky: Marketing Ops je interní nástroj majitele pro správu a vyhodnocení vlastních reklamních účtů. Není veřejně dostupný.